Richmond Flooring Eternal Vinyl Plank Flooring

The vinyl aisle is full of look-alikes at very different prices, and the difference usually comes down to two specs most shoppers never check.

In simple terms: Richmond Flooring Eternal is a wood-look vinyl plank that handles water, pets, and busy rooms without complaint. We carry it and install it in-house.

The build and the spec: This is an SPC floor, stone polymer composite, which means a dense rigid core that stays dead flat and dimensionally stable. It will not expand, contract, or telegraph small subfloor flaws the way flexible vinyl can, and it floats into place over most existing surfaces. The 20 mil wear layer puts it in heavy-residential, light-commercial territory, which is where vinyl earns its keep in a family home. With vinyl, the mil rating tells you more about longevity than the overall thickness does. Because it is 100% waterproof rather than just water-resistant, you can put it in the rooms that rule out wood and laminate, full baths, laundry rooms, kitchens, and basements. Planks run up to 7 inches wide and 48 inches long, a wide-and-long format that reads like real wood. A low-sheen matte finish keeps glare and footprints down. Micro-bevelled edges define each plank for a more authentic look. On the health side, it is GREENGUARD certified. It is backed by a Lifetime residential and 15-year commercial warranty. Colours in the range include Woodland Oak, Silver Oak, Pacific Oak, Classic Oak, and Canyon Oak.

Our own crew installs Richmond Flooring Eternal across the Toronto and Mississauga area, Barrie, and Simcoe County, never subcontracted. A floating vinyl floor still needs a clean, flat base, so we level and prep first, then finish the trim and transitions. See our vinyl installation page.

Decision line: reach for Eternal where stability and waterproofing lead the list: basements, kitchens, condos, and over concrete.

Vinyl reads differently across a full floor than in a small sample, so it is worth seeing Eternal in person at either showroom. Contact us to check current stock, or browse the full vinyl plank range. The is flooring waterproof guide breaks down how waterproof vinyl compares.