GoodFellow Flooring Avalanche Vinyl Plank Flooring

If a room sees water, pets, or heavy traffic, vinyl tends to be the practical answer, as long as you read past the photo to the build.

In simple terms: GoodFellow Flooring Avalanche is luxury vinyl plank, a wood-look floor that is 100% waterproof and built to take real-life traffic. It is SPC, Squarefoot Flooring carries it and our own crew installs it.

The build and the spec: The core here is SPC, a stone-and-polymer composite that is denser and more rigid than standard vinyl. That rigidity is what lets it sit flat over an imperfect subfloor and hold its shape year-round, and it installs as a floating click floor. It has a 20 mil wear layer, the sweet spot for busy homes and light commercial rooms, well above the builder-grade 6 to 12 mil you find in big-box vinyl. With vinyl, the mil rating tells you more about longevity than the overall thickness does. Water is a non-issue: it is 100% waterproof through the whole plank, which is what makes it the go-to for bathrooms, kitchens, and below-grade rooms. Planks run up to 5 inches wide and 60 inches long, a wide-and-long format that reads like real wood. A low-sheen matte finish keeps glare and footprints down. Micro-bevelled edges define each plank for a more authentic look. It is also FloorScore certified for indoor air quality. It is backed by a 30-year residential and 10-year commercial warranty. Colours in the range include Chamonix, Orelle, Molines, and Lake Canyon.

Installation is in-house and never subcontracted, across the Toronto and Mississauga area up to Barrie and Simcoe County. We check the subfloor, prep it, and set the floor, then handle the trim. Browse our projects or the vinyl installation page.

Decision line: reach for Avalanche where stability and waterproofing lead the list: basements, kitchens, condos, and over concrete.

It is worth seeing Avalanche in person before deciding. Visit either showroom, contact us to confirm stock, and see more in the vinyl flooring range. For the full GoodFellow Flooring range, see our GoodFellow Flooring page.