Goodfellow engineered hardwood and waterproof vinyl, from a Canadian flooring company founded in 1898 and listed on the Toronto Stock Exchange. In stock at our Mississauga showroom (700 Dundas St E, Unit 3-4) and our Barrie showroom (112 Saunders Rd, Units 1-4), no appointment needed, or browse the collections online.
Buying flooring from a brand with no roots in this market is a gamble on availability and support. A discontinued colour mid-job, a warranty claim that goes nowhere, a supplier that cannot get more of the run you started with. Goodfellow is the opposite case: a Canadian company that has been making and moving flooring here since 1898.
In simple terms: Goodfellow Inc. is one of Canada's largest flooring and building materials companies, founded in 1898 and publicly traded on the Toronto Stock Exchange under the symbol GDL. At Squarefoot we carry their engineered hardwood and their waterproof vinyl, both built and specified for the Canadian climate. Buying Goodfellow means buying from a domestic manufacturer with the supply depth to back a warranty and keep a colour in production.
That Canadian footing is not just branding. Their engineered hardwood runs through a Canadian manufacturing network, and the products are built for the conditions Ontario floors actually face: the dry-winter, humid-summer swing, concrete subfloors, and radiant heat. It is the kind of authority that matters when a floor has to last twenty years in this climate.
Goodfellow's engineered hardwood is built on a multi-ply core that holds its shape through seasonal humidity far better than solid wood, which is what makes it the right wood floor for most Ontario homes. White oak leads the range, the species most Ontario renovations are specifying now, across several collections: San Marino White Oak in a wide, clean contemporary plank, Wellington Heights White Oak and Wellington Ridge White Oak in refined wide formats, plus two Riverside Heights White Oak options, one smooth and one wire-brushed for a textured surface that hides everyday wear.
Beyond white oak, the European Oak Prime collection brings a different grain and colour character, the Hickory Prime collection is the hardest-wearing and most character-rich option with pronounced grain and mineral streaking, the Wellington Heights Maple is a hard, dent-resistant domestic species for high-traffic floors, and the Riverside Heights Black Walnut delivers deep, warm tones for rooms where the floor is the feature.
Decision line: for a current, resale-friendly look, start in the white oak collections. For maximum dent resistance choose hickory or maple, and for a dark, dramatic floor go to black walnut.
Goodfellow's vinyl range is SPC rigid core plus a loose-lay option, all of it 100% waterproof and scratch-resistant, rated for installation above, on, and below grade. Thickness runs from 4.2mm up to 8mm. The thicker Avalanche at 8mm gives the warmest feel underfoot and the best sound performance, which matters for a condo floor where the board sets an acoustic requirement. Dubai at 5.5mm and Arctik at 5mm are the broad, versatile mid-range options, and Kelowna at 4.2mm suits secondary and lower-traffic rooms.
The range also includes Belleview, CushionTech, Fairview, Grandview, Grandview Tile for a stone-look format, and Northern Expressions. For a renovation over an existing hard floor, the Rocky Mountain loose-lay collection at 5mm installs without adhesive or click-lock, which avoids tearing out the old floor first.
Decision line: for a basement or a busy main floor, choose a rigid SPC line such as Avalanche, Dubai, or Arctik. For a fast renovation over existing flooring, Rocky Mountain loose-lay is the practical answer.
The split between the two materials covers most of a house. Engineered hardwood gives you a real wood floor above grade that stands up to the seasonal humidity swing, and it works over concrete and with most in-floor heating systems when installed to spec. Waterproof SPC vinyl handles the basement, the laundry, and any slab that can take on moisture, and the thicker lines help meet the sound rules common in Toronto condo buildings. In a Barrie or cottage-area home that sees big seasonal change, pairing engineered wood upstairs with waterproof vinyl below is a reliable, common layout.
If you are still choosing between materials, these help: hardwood vs vinyl covers look, resale, and durability, vinyl vs laminate covers the waterproofing gap, and is flooring waterproof explains what waterproof means at the seam and the core.
Match the material to the room. Main level or feature space where you want genuine wood: Goodfellow engineered hardwood, white oak for the current look or hickory and maple for maximum hardness. Basement, laundry, or any space exposed to water: SPC vinyl. Renovating over an existing floor without demolition: Rocky Mountain loose-lay. Not sure how to split it across your plan, bring your measurements and photos to either showroom and we will map it with you.
We install Goodfellow with our own in-house team, residential and commercial, not subcontractors. We cover the full scope: subfloor assessment and moisture testing, prep and levelling, underlayment, the install, and all trim and transition work including stair treads and risers. See our hardwood installation and vinyl installation process pages, and browse our projects for completed work.
You can browse Goodfellow collections online, but wood grain and vinyl texture read very differently in person. We stock Goodfellow hardwood and vinyl at both showrooms, no appointment needed. Visit us in Mississauga at 700 Dundas St E, Unit 3-4, or call 905-277-2227. In Barrie, find us at 112 Saunders Rd, Units 1-4, or call 705-726-2272. You can also contact us for a free estimate or to check current availability. For other lines, see the full brands lineup.
