What Amazing Flooring is
Amazing Flooring is a porcelain led brand that also covers laminate and vinyl plank. It reaches Squarefoot Flooring through Gracious Hardwood, a Canadian owned flooring and building supplies company based in the Greater Toronto Area. A local distributor in the supply chain is worth more than it sounds: the stock sits in the region rather than on a container overseas, so lead times are shorter and a replacement box for a repair or an extension is a phone call, not a reorder from abroad.
The heart of the range is porcelain tile, and it is offered in nearly every format a project could ask for. That is the reason to look at it. In tile, format is not a styling afterthought, it is the first structural decision, because the size of the tile drives the layout, the waste, the grip and the look before colour ever enters the conversation.
In simple terms: Amazing is mostly porcelain tile, in sizes from small format up to large panels, plus a 12mm laminate and vinyl plank. Squarefoot is where you see the formats against your own room, and the crew that lays them out is the crew that installs them.
Porcelain tile, and choosing the format for the room
Porcelain earns its place because it is fired dense and takes on very little water, which is what lets it live on floors, in showers, and in commercial rooms where a softer tile would wear or absorb. Amazing carries the porcelain in a spread of formats, and each one has a job it does better than the others.
- Small format, 10 by 15. Small tile is not the easy option, it is more grout lines and more setting time, but it earns that on a shower floor and a curved or sloped surface, where the extra joints follow the fall to the drain and add grip underfoot exactly where a wet floor is most slippery. It also suits a tight feature area where a big tile would arrive as mostly offcuts.
- 12 by 24. The everyday floor and wall size, and the one people default to for a reason: it covers ground efficiently, reads in proportion in a normal bathroom or kitchen, and gives a setter room to work around an out of square wall without the cuts screaming at you. On a floor it is usually run in a light offset rather than a straight grid, which hides minor variation.
- Squarer formats, 20 by 15 and 24 by 24. Square tile reads calm and still, with no direction pulling your eye down the room, which suits an open floor or a space you want to feel settled rather than elongated. The 24 by 24 is a long standing choice for a larger floor for exactly that reason.
- Large format, 24 by 48. Big panels cover a floor or wall with the fewest grout lines of anything here, which is what gives a modern room that quiet, near continuous surface. The trade is that large format is the least forgiving tile to set. It demands a genuinely flat substrate, it usually wants back buttering and a levelling system to hold the plane, and it punishes a rushed subfloor. This is the format where the crew matters most.
Alongside the size specific ranges, Amazing carries a broad general porcelain collection, so in the showroom you can hold two or three sizes of a similar look against the actual room and see which format the space wants before you commit.
Decision: shower floor or a small wet area, small format for the grip and the slope. Standard bathroom or kitchen, 12 by 24. A large open floor you want to feel calm and modern, 24 by 24 or the 24 by 48 large format, on a subfloor that has been properly flattened first. See the wider porcelain floor and wall range to compare.
Finish, and where a tile actually belongs
Two things decide whether a porcelain tile is right for a room, and neither is colour. The first is water, and porcelain handles it: its low absorption is why it goes on shower walls, bathroom floors and kitchen floors without worry. The second is the surface finish, and that is where people get caught. A polished porcelain is glass smooth and can be slick underfoot when wet, which is fine on a wall or a dry floor and a poor idea on a shower base or a bathroom floor you step onto wet. A matte or textured surface scatters that risk and grips better.
Amazing offers porcelain across different surfaces, so the right answer exists for each room. We will not print the finish of an individual tile here, because it varies tile to tile, but we will steer you to the correct surface for where the tile is going when you are standing in front of it, which is the part that actually keeps a bathroom safe.
Decision: a wall, a backsplash or a dry floor can take a polished porcelain. A shower floor or a bathroom floor you walk on wet wants a matte or textured surface for grip. Tell us the room and we will match the finish to it.
Amazing 12mm laminate
Amazing's laminate is a 12mm board, and the thickness is the point. Twelve millimetres is at the thick end of the laminate market, and you feel it the moment you step on: the floor sounds solid rather than hollow, and the mass of the board rides over the minor rises and dips in a subfloor that a thin laminate would telegraph straight back up through your feet. It gives a convincing wood look for a living room, a bedroom or a hallway at a cost well below engineered wood.
It is a regular laminate, which means a fibreboard core, which means dry rooms. It takes a wiped up spill and daily life without complaint, but it is not for a basement, a laundry or a full bathroom, where standing water would reach the core. The AC rating, which tells you how much traffic the board is built for, is on the box, and we read it to you against how hard your room will use the floor.
Decision: a dry living space where you want a solid, wood look floor without the cost of hardwood, the 12mm is the Amazing floor. A wet room, use porcelain tile or a waterproof vinyl instead. See the laminate category.
Amazing vinyl plank
For a room that has to shrug off water, tile is one answer and rigid vinyl plank is the other. Amazing's vinyl comes in two builds at different thicknesses, and thickness is a real decision, not a spec on a sheet. A thicker plank sits on a firmer footing, carries better over a subfloor that is not dead flat, and feels more substantial underfoot, while a slimmer build suits a tighter floor height or a leaner budget. Both give a waterproof surface for a kitchen, a laundry or a basement.
The wear layer is the number that decides how a vinyl floor ages, and it is the one worth pinning down against your traffic. We confirm the exact core and wear layer of each build off the current product in the showroom rather than committing a figure here, so the spec you plan around is the one on the box you actually buy.
Decision: a kitchen, laundry or basement where water is a real risk, the Amazing vinyl is the material, and the thicker build is the one to choose over an older, uneven subfloor. See the wider vinyl plank range.
Which Amazing floor goes where
- Bathrooms, showers, kitchen floors, any wet or high traffic area. Porcelain tile, in the format and finish the room calls for.
- Dry living spaces, living rooms, bedrooms, hallways. The 12mm laminate.
- Kitchens, laundry rooms, basements over concrete. The vinyl plank, thicker build over an uneven subfloor.
- Feature walls and backsplashes. Porcelain, small format for detail or large format for a near seamless field.
Where none of these is the honest answer, we say so. For real wood you can sand and refinish across decades, that is solid hardwood, a different floor for a different budget. Laminate and vinyl are wear surfaces: when the top layer goes, you replace the floor rather than refinish it.
Installation, which is most of whether a tile job looks right
Tile is unforgiving of a bad install in a way that shows every day for the life of the floor. The failures are always the same handful. Lippage, where one tile edge stands proud of its neighbour and you feel it with a bare foot, which large format and long tiles are most prone to. A wandering grout line from a layout that was never squared to the room. A hollow tile that drums underfoot because it was not fully bedded in mortar. A floating laminate or vinyl that buckles in July because nobody left an expansion gap. None of these is the product's fault. All of them are the setter's.
Squarefoot Flooring sets Amazing with our own crews, full time employees, residential and commercial. Before a single tile goes down, they check the substrate is flat enough for the format, because a 24 by 48 needs a far flatter floor than a 12 by 24 does. They plan the layout so the cut tiles land in the least visible line, not across the doorway you walk through. On long and large tiles they control the offset and use a levelling system to hold the plane and keep lippage out. For a shower or a wet room they set the right waterproofing and setting material under the tile, not whatever is nearest on the shelf. On the laminate and vinyl they flatten the subfloor, moisture test a concrete slab, and set the expansion gap the product needs. That sequence is the difference between a tile job that lasts and one you notice every morning.
We install and service Amazing from our Mississauga showroom across Toronto, Mississauga, Etobicoke, Brampton, Port Credit, Erin Mills, Streetsville, Meadowvale and Cooksville, and from our Barrie showroom across Barrie, Innisfil, Angus, Orillia, Collingwood, Midland and Simcoe County. Lead time in the Greater Toronto Area runs about two weeks. Barrie and cottage country jobs from May through September book eight to twelve weeks ahead.
See tile installation, laminate installation and vinyl installation, and for a tiled floor with heat under it, the right in-floor heating membrane systems.
What we settle before you order
Amazing runs a large tile range, and any porcelain can shift slightly in shade or finish between production runs. We work from current stock and the tile in front of us, not an old listing. If you are matching or extending an existing Amazing floor, bring a spare tile or a clear photo of the box label. That pins the exact tile down faster and more reliably than a name, because two runs of the same tile rarely match perfectly and it is better to know that before you buy than after.
Take a full tile home, not a corner chip. Set it where it will live, under the light that room actually gets, at the hour you are usually in it. A porcelain that looks bright and warm under showroom lighting can turn flat and grey against a north facing bathroom window, and a whole tile shows you how the pattern and the shade repeat across a wall in a way a sample chip never will.
See Amazing Flooring at our showrooms
Amazing porcelain tile, laminate and vinyl are on display at both Squarefoot Flooring showrooms, which are where you see them, size them to your room, and book the install. Bring your room measurements, a note of whether the area is wet or dry, and a photo of the space in daylight.
Mississauga. 700 Dundas St E, Unit 3-4, L4Y 3Y5. Call 905-277-2227. Monday to Friday 9 to 6, Saturday 10 to 5, closed Sunday.
Barrie. 112 Saunders Rd, Units 1-4, L4N 9A8. Call 705-726-2272. Monday, Wednesday and Friday 9 to 6, Tuesday and Thursday 9 to 5, Saturday 10 to 5, closed Sunday.
Walk in with a room plan and walk out with tile you have seen under real light and a crew that answers to us. Book a showroom visit, or call and we will tell you which Amazing product suits your room, and when it does not.
